Overview
Read below for a list of common scenarios and best practices to inspire your Loyalty program.
Best Practice Recommendations
While planning or optimizing your referral program, consider the following:
Make it easy to join the program.
Make it easy to earn their first points
Setup a reward they can earn right away to encourage participation, such as a free shipping voucher or voucher code for a small dollar value off their next purchase.
Keep your program easy to understand, such as start with 5 or less ways to earn points and 5 or less rewards they can redeem those points for.
You can always optimize the program later to add new ways to earn and spend over time to maximize the value of the program!
Customize and brand all details of the program, such as your enrollment method, emails, and Portal experience.
Common Scenarios
Issue Badges for:
Point Tiers (ie. Membership Levels & Milestones)
Activities
Reward badges for activities, such as a specific dollar value purchase or completing a course or task.
Issue rewards or points for:
Joining the Loyalty program
When someone first enrolls in the referral and loyalty program.
Making a referral
When a participant makes a referral, issue points as their reward, and setup rewards in the Portal that they can redeem those points for.
First purchase
When customers make they make their first purchase as a way to welcome them to the Loyalty program.
Repeat purchases
For every subsequent purchase, encouraging repeat business.
Purchase of $X or more
For a purchase that meets a certain dollar value.
Purchase of a specific product/sku
When a customer purchases a specific product or SKU
Purchase during a specific time frame
For making a purchase during a specific promotion period, season, or holiday.
Follow on Social Media
When someone clicks to follow your company on a social site.
Note: This is only click tracking and will not verify the follow was complete.
Sign up for Newsletter / Email List
When someone has signed up for a Newsletter / Email List
Leave a Review
Encourage customers to give a review about the company or a specific product in exchange for loyalty points or a discount reward.
Membership Anniversary
Celebrate the anniversary of a customer joining the loyalty program with special rewards or recognition.
Customer Anniversary
Consider rewarding a customer once they've been a customer for a specific period of time.
Completing Loyalty Profile
For completing their profile in the Portal data you deem necessary for your program, such as name, address, birthday.
Annual points for each Birthday
Reward points on a participants birthday.
Referral Shares
Reward points for the first time someone shares from the referral module, or once they get a certain number of shares.
Share Link Clicks
Reward points when a participant gets their first share link click or once they meet a certain number of share link clicks.
Customer Feedback
Reward customers for providing feedback through surveys or questionnaires.
Special Events / Webinars
Trigger rewards for participation in special events or webinars.
Mobile App Downloads or Usage
Incentivize customers to download and use your mobile app.
Subscription / Contract Renewals
Offer points or perks for renewing subscriptions to services or products.
Completing a Course
Reward points for completing a course you offer.
Total Lifetime Spend Met
Customer has spent at least $X with client over participation with loyalty program.
CRM Custom Field
Reward or give points for something applied to a custom field in your CRM.
For other ideas and best practices, check out our Blog - https://www.getambassador.com/blog.
For questions, contact your Customer Success Manager or support@getambassador.com.