3 Referral Reminder Emails for B2B Software Company
It's important to keep the referral program top-of-mind with your advocates!
Below are three email template ideas for referral reminders tailored for a B2B software company. Each is unique to keep things fresh, while nudging them to refer.
Email 1: “Give Your Network a Leg Up (And Earn Rewards)”
Subject: Share the tool you trust — get rewarded
Header: Help your peers discover [Your Company]
Body:
You’ve seen the results with [Your Software Name] — now it’s time to pass that edge along.
When you refer a colleague, partner, or peer to us, you’re not just helping them streamline their [insert benefit: workflows, operations, team performance] — you’re earning rewards too.
💡 How it works:
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Share your unique referral link
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They sign up and become a customer
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You both get [insert reward – e.g. a gift card, credit, discount, etc.]
Your network wins. You win. Everyone levels up.
👉 Your Share Link {default_share_link_campaign:id}
Email 2: “Your Friends Trust You. We Do Too.”
Subject: Who trusts your word? They’ll thank you for this
Header: Referring is the highest compliment
Body:
We know you’re the go-to person in your network — so why not let your reputation work for you?
Your experience with [Your Software Name] could help someone else make a smarter software decision. When you refer them, you’ll both benefit.
✅ They get trusted tech
💰 You get rewarded
👏 We all grow together
Your referral link is ready to go. It only takes 60 seconds.
Grab Your Link & Start Referring: {default_share_link_campaign:id}
Email 3: “Still Thinking About Referring? Here’s a Nudge.”
Subject: Small action, big reward — still up for grabs
Header: Don’t miss out on your referral rewards
Body:
Quick reminder: your referral rewards are waiting — and they’re just one intro away.
Do you know someone struggling with [insert common problem your product solves]? Help them out and get rewarded when they sign up with [Your Company].
🎁 You get: [insert incentive]
🤝 They get: [discount, onboarding help, etc.]
All it takes is a quick share of your custom link:
Refer Someone Today → {default_share_link_campaign:id}
Ready to send these automatically through Ambassador? Email support@getambassador.com or your Customer Success Manager for a demo of Communication Co-Pilot.