Interested in a demo of this feature? Email support@getambassador.com!

Overview

Email automation is a crucial tool for the success of your rewards program!

Upgrade to Communication Co-Pilot and then you can use the Ambassador Workflow tool to automate emails to engage and grow your program, such as:

Invite your customers to join the program
Nurture new participants and/or customers
Target active and inactive participants
Announce updates and promotions
and more!

Supported Use-Cases for Email Automation

Below is a list of ideas to inspire you! If you have an idea not listed here, let us know and we'll be happy to help test if it's currently supported.

Program Announcement Emails

Upload your customer list and send an email to announce the launch of your new rewards program. Just keep your contact and email limit in mind with this use-case.

Subject: Exciting News! Join Our Rewards Program!
Content:
- Briefly introduce the rewards program and its benefits.
- Clearly explain how the program works.
- Highlight the incentives offered.
- Include a clear call to action (e.g., "Join Now," "Learn More").
- Provide a link to the program page for more details.

Post-Purchase Invite

Send an email to a customer after they've made a purchase, to invite them to join the program.

Subject: Join Our Rewards Program!
Content:
- Briefly introduce the rewards program and its benefits.
- Clearly explain how the program works.
- Highlight the incentives offered.
- Include a clear call to action (e.g., "Join Now," "Learn More").
- Provide a link to the program page for more details.

Birthday and Anniversary Emails

Send an email on their birthday or anniversary (program join date).

Subject: Happy [Birthday or Anniversary] from [Your Brand]!
Content:
- Personalized birthday or anniversary greeting.
- Offer a special reward (e.g. bonus points, discount, gift).
- Make the participant feel valued and appreciated.

Program Update Emails

Engage program participants and bring the program top-of-mind by sending an email to all enrolled participants to announce a program update.

Subject: Exciting Updates to Our Rewards Program!
Content:
- Announce any changes or improvements to the program (e.g., new rewards, updated tier structure, partnerships).
- Explain how these changes benefit the members.

Product / Company Update Emails

Share product and/or company updates with enrolled participants as a way to engage and provide content for them to utilize when referring and sharing your brand.

Subject: New {Brand Name} Product Update!
Content:
- Announce the new product/company update (e.g. new features or services).
- Provide brief copy about the update that they can easily copy/paste, with a call-to-action to share it online with their community and friends.
- Provide digital assets where they can learn more and share as well.

Promotional Emails

Send an email to all enrolled participants to promote something important for your business, such as a limited time referral/purchase bonus, asking them to signup for a webinar, or a reward bonus for referrals during a specific holiday.

Subject:
- Limited Time {Referral or Purchase} Bonus!
- Sign up for our webinar!
- Reward Bonus for referrals during {X} holiday!
Content:
- Promote a webinar or holiday sale.
- Promote a limited time reward bonus, special offers, discounts, or early access to sales.
- Create a sense of exclusivity and value.
- Clearly state the offer details and expiration date.
- Include a compelling call to action (e.g."Start Referring", "Complete X Task").

New Ambassador Nurture Emails Sequence

Schedule an email series to nurture newly enrolled ambassadors that provides content to ensure they're success. For example, you can send an email once a week for the first month they're enrolled (4-email series).

Subject: Welcome Email Series
Content:
- Email 1 - Welcome Email (send a welcome email either from the referral campaign or disable and send from the flow.)
  - Delay 7 days
- Email 2 - Tip: Walkthrough of Portal and Ways to Earn

Emails: Engagement Use-Cases